Lead Generator

•    Lead Generation
Proactively identify and qualify potential new business opportunities across commercial and personal insurance, as well as financial services, through outbound calls, emails, networking, referrals, and local canvassing.
•    Networking & Community Engagement
Represent the agency at local business networking events, trade shows, agricultural and sector-specific events, and community functions to raise brand awareness and generate leads.
•    Event Support & Participation
Actively support the delivery of agency-led marketing campaigns and events. This includes pre-event outreach, event attendance, follow-up activity, and lead reporting.
•    Relationship Building
Build strong working relationships with local businesses, groups, and stakeholders to help develop long-term lead opportunities and referrals.
•    Marketing Alignment
Work closely with the marketing team to help shape and implement lead-generation campaigns. Share market insights and feedback to inform future activity.
•    CRM & Data Management
Record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely and professional manner.
•    Cross-Selling Opportunities
Identify cross-sell and referral opportunities for insurance, financial services, risk management and health & safety consultancy, passing qualified leads to the relevant sales advisors.
•    Support Sales Campaigns
Contribute to seasonal and sector-specific campaigns with lead generation, outreach, and presence at promotional events.
•    Compliance & Conduct
Ensure all activity is undertaken in a compliant, customer-centric way, acting in line with FCA principles and NFU Mutual’s internal policies.

About you: 
Essential:
•    Excellent communication and interpersonal skills
•    Confidence in approaching and speaking with new people
•    Energetic, self-motivated, and proactive mindset
•    Ability to organise and manage your own workload effectively
•    Commercial awareness and interest in local business sectors
•    Strong attention to detail in logging and qualifying leads
•    Collaborative approach and team-oriented attitude
•    Professional and positive attitude, acting as a brand ambassador

Desirable:
•    Experience in sales, telemarketing, events, or customer-facing roles
•    Understanding of general insurance and/or financial services sectors
•    Experience with CRM systems or lead-tracking tools
•    Local market knowledge and existing networking contacts
 
Performance Expectations
•    Volume and quality of leads generated
•    Conversion rates from lead to opportunity
•    Engagement and participation in events and networking
•    Contribution to marketing campaign outcomes
•    Adherence to compliance and conduct standards 

•    A supportive and friendly working environment
•    Full Training & Development will be provided which includes technical knowledge, Sales soft skills with the opportunity of a funded CERT CII qualification.  

Benefits 
•    25 days holiday plus bank holiday (after 4 years’ service an additional day a year up to a maximum of 5 days). In addition we provide 2 additional days holiday over the Christmas period
•    Benenden Health
•    15 days working from home flexibility 
•    Free parking in front of the office
•    Group Life Cover – 4 x salary 
•    Eyecare cover
•    Unlimited access to Refer a Friend bonus scheme
•    Employee discounts on a range of NFU Mutual insurance policies
•    Pension contributions

Please apply in writing with CV and covering letter to: bethan_davies@nfumutual.co.uk 01892 337488.  We will keep recruitment information (including interview notes) for no longer than is reasonable, and this is generally for a period of 6 months, after which they will be destroyed.

Closing date: 16 January 2026.

Please note you will be employed by an Agent of NFU Mutual and not NFU Mutual directly.